Why Staging Matters - Top 3 Facts and Stats

Did you know that 99% of millennial home buyers start their search online first? The days of driving around and looking for open house signs are long gone. Digital selling has permeated almost every industry including Real Estate. Successfully selling your home starts the moment your listing goes live and hinges on the quality of your home photography and virtual tour. Staging is more important now than it has ever been. 

The National Association of Realtors conducted a study on staging that highlighted why staging matters. They cited that 41% of buyers were more likely to walk through a home that was staged and that they had already viewed online versus one they had not seen online. The living room, master bedroom, and kitchen were the top 3 ranked rooms that buyers want to see staged when viewing a potential home. 

Staging Sells Your Home Faster

31% of interviewed sellers agents confirmed that staged homes sold significantly faster than the average time a home was on the market. As the real estate industry begins to feel the pressure of increasing mortgage rates influenced by the Federal Reserve, single family home buyers will decrease and the available inventory will shrink. According to Redfin, the elimination of single family housing zones is on the rise. This translates to mean that there will be multi-generational families combining their income to purchase the homes on the market. Staging your house to help these buyers see that potential will be critical to landing that sale.

The above home was staged in one day by Everything Creative Designs and sold in 21 days. Which is 79% faster than the national average time to sell a home in the United States, right now, according to Homelight. 

Get a Higher Asking Price 

Home buyers can visualize themselves living in a staged home far easier than a vacant home or a home that has seller belongings. 49% of buyers agents confirmed that their sellers paid between 5-20% more than the asking price when the home was staged professionally. Staging aids in driving the perceived value of the home to the potential buyer. Smart home sellers understand this as do their Realtors. Maximizing each room and showcasing the features and benefits of a home in ways they create a picture perfect scene will deliver results each and every time.